VIEW: Williams-Sonoma Catalogs to be FSC Certified
I read on GreenBiz.com last week that Williams-Sonoma is going to begin sourcing almost all of the paper for its catalogs from sources certified by the Forest Stewardship Council (FSC).

This is great news to me. I know I'm not alone in feeling that the catalog industry can get a bit overzealous in their mailings, with the same products being contained in each publication, and which may arrive as often as twice per month. I think this major, well-respected company is setting a wonderful example to the rest of the industry.

Not only is this a feel-good commitment for Williams-Sonoma to make, it is a wise business decision that will most likely affect their bottom line. In my opinion, they will gain some market share due to this change and the publicity they are receiving from it.

The FSC certification for its catalogs is not the first environmentally sound practice that Williams-Sonoma has made. The company has a track record of choosing paper products with post consumer recycled content for items used throughout the organization.