VIEW: Presidential Marketing
Now that the campaigning is over, it occurred to me that we are going to have the first president with his own brand. From the custom logo, to the powerful tag lines, to the sans serif, all caps font used throughout the materials, there was some serious effort applied to building the friendly, modern image that represented this ticket. While the other candidates had color palettes and tag lines that they adopted themselves, none can compete with the sophistication of the Obama campaign.


I'm sure I'm not the only designer that's noted this. Even one of our clients brought it to my attention (I hope this is a reflection of Studio 22's influence on you, Brooke!).

It will be exciting -- at least for us design nerds -- to see if the Obama brand has a life after January 20th!

Images courtesy of BarackObama.com