VIEW: A Presentation on Graphic Design

What is graphic design?

It is not: Advertising, Public Relations, or Marketing.
However, graphic design functions in tandem with all of these disciplines.

Advertising Agencies deal with various forms of paid announcements in print, broadcast and electronic media to attract attention for clients.

Public Relations Firms help their clients establish favorable relationships with their audience.

Marketing Firms create the strategies and tactics used to promote a business.

Graphic design works with these closely related disciplines by providing the expertise needed to visually present what is being communicated to the client’s target audience.

Marketing, Advertising and PR firms often employ graphic designers in-house, but generally partner with an outside design source.

Alternatively, graphic design firms will also seek partnerships with these types of firms as a holistic approach to solving their own clients’ problems.


It all starts with a logo.

A logo is the first piece of the branding puzzle. Ideally, the graphic designer has the opportunity to build the overall corporate look from the logo down. The logo embodies the organization in a single icon — a tricky task.

When a logo truly conveys the company’s personality, it will set the tone for all of the other materials that follow it, allowing potential customers to recognize your company easily.

Design impacts your company’s reputation.

Have you ever shopped online?

Have you been to a site that wasn’t very professional looking that made you think twice about making a purchase?

Well-designed, cohesive materials encourage trust from prospective buyers and provide business owners with confidence when presenting their company.

It is our job to create the most appropriate experience for everyone coming into contact with our client’s business, which in turn increases the business’ capacity to grow.

Graphic design can…
> create desire,
> increase sales,
> impact productivity,
> build brand awareness,
> and convey information

Our Work
(slides follow)


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