NEWS: Winning Brands
We all remember the JetBlue incident from this past February where passengers were stranded for hours on board its planes during an ice storm. Some would wonder why JetBlue still ranks as America's favorite airline. (Especially if they were stranded on one of those planes!)

According to some recent brand surveys, top brands exhibit these characteristics:
- They create an experience for the consumer (ie. user-generated content, store atmosphere).
- They have a range of merchandise/menu variety/array of services.
- They deliver on their promises.
- They have mass appeal.
- They deliver their message consistently.

Consider these points if your organization is about to re-evaluate how it's presenting itself to its targets.