VIEW: Patagonia's Footprint Chronicles Site

Call us behind the times, but we recently discovered Patagonia's Footprint Chronicles website. There, the apparel manufacturing company tells the story of specific products' marks on the environment. The highly interactive site is not only well designed, but truly informative.

"We believe that to avoid complacency, we must constantly examine our internal processes to improve upon the positive and mitigate the negative," said Casey Sheahan, president and CEO of Patagonia. "The Footprint Chronicles allows us to do this publicly -- sort of learning out loud."

Site users are also able to leave comments relating to each product detail. Pretty brave on Patagonia's part!

Not every person or company can be perfect, but we can all implement strategies to reduce our impact. Could you do this in some way with your business?