VIEW: Simply Effective
This Ad Council ad caught my eye on a local shopping center wall.

I thought it to be so simple, yet very effective. Design is not always about using all of your tricks in one piece. Allowing a strong call to action to remain the focal point in the layout can be the best option. The thought process that goes into concepting a layout like this is just as intense as a graphic-heavy design.

I grew up seeing Ad Council ads on TV and billboards. Who can forget Smokey Bear? I didn't want to leave him out of this post. His ads have gotten a great facelift.