VIEW: The Color of 2009
"Mimosa," a "warm, engaging yellow" is the Pantone Color Institute's choice for 2009's color of the year.












Image courtesy Pantone.com

Not only is the institute endorsing the color as a great choice for print as well as men's and women's apparel, but the color is also available from Pantone's line of eco-friendly interior paint.

"The color yellow exemplifies the warmth and nurturing quality of the sun, properties we as humans are naturally drawn to for reassurance," said Leatrice Eiseman, executive director of the Pantone Color Institute, as quoted on Pantone's site.

OIWC's logo uses a very similar color for their sun icon - imagine! As their Graphics & Materials Manager (I'm also a member), I am currently updating the group's logo and identity package. Interesting to apply the color qualities above to the mission of the organization: "...equip, educate and support women in the outdoor industries to recognize their professional goals."

While we're not fans of using exact complements on the color wheel to create clients' color palettes, deep blue-green and rusty orange would look hot (excuse the pun) with "Mimosa." Stay tuned. Maybe we'll be able to work the color of the year into an upcoming piece.