VIEW: Victoria's Secret on same path as Williams-Sonoma
When I said that "the catalog industry can get a bit overzealous in their mailings," Victoria's Secret was exactly the company I was thinking about. So, imagine my relief when I read this article recently.

Apparently, a few years ago ForestEthics began a dialog with Limited Brands/Victoria's Secret regarding their paper use. Now Limited Brands uses paper with 80% post consumer waste recycled content for its clearance catalogs. A few other measures the company is taking in its future catalog production that impressed me are (as stated on GreenBiz.com & ForestEthics.org):

"A preference for FSC certification, the only credible certification for sustainable logging. Limited Brands has partnered with one of its principal suppliers to shift four of its mills to FSC.

Overall catalog paper reduction.

A commitment to continual improvement on environmental attributes of catalog paper and paper use. Progress will be audited by an independent third party and made public.

A commitment to phase out of endangered forests.

One million dollars committed to research and advocacy to protect endangered forests and ensure leadership in the catalog industry."

Definitely a step in the right direction!