VIEW: Moosejaw Mountaineering on Cross-Channel Marketing
Yesterday, MultiChannel Merchant posted their interview with Moosejaw Mountaineering's creative director Gary Wohlfeill on their success with digital catalogs.

While they still produce a printed catalog, Moosejaw uses the digital version as a cost-effective way to get more potential customers to see their merchandise across channels. Moosejaw has also implemented a mobile version of their website and uses their texting list to further engage customers.

Moosejaw is on it!