29 September 2008

VIEW: One Marketing Tip To Heed Now
As Steve McKee said on Business Week's Small Business website this summer, "Marketing is muscle, not fat. Be careful about cutting it."

Don't risk losing market share to your competitors in a downturn. This is a time when a slow -- but steady -- marketing presence can help you come out on top when things turn around.

Can't justify the cost of a full-page ad series? Cut the size to a half-page. Not sure if you should print the full-sized catalog you planned...and mail it? Reduce the page count or change the dimensions. The point is to maintain your presence.

Your clients and customers still need what your company provides, even during economic lows. If your competitors are cutting their marketing budgets, you can gain some of their market share by being the more visible company to your prospective clients.

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26 September 2008

NEWS: Studio 22 In Transition
We will be transitioning our office to a new location over the next couple of months. "What?! Again?" you say? Yes, we know. But let us tell you why...

• The new office will be closer to where we live and play, and just one mile from Eryn's home, allowing her to walk or ride her bike to work most days. Good bye 16-mile commute!

• The move will not increase any team members' drive into the office, and telecommuting is an option.

• Our client base has spread out so widely that we don't need an office space in an urban area any longer.

• Our internet connection will actually be faster...

• We'll see the mountains from our office windows and know the names of our neighbors.

• Free parking!

• Hiking at lunch time.

Instead of seeing this every day:

Traffic entering Frederick, MD - photo credit: Maryland SHA

We'll see things like this
:

Rattlesnake Rock view in Frederick watershed

Our new space will be in a renovated historic building at the base of the Catoctin Mountains in the town of Thurmont. Stay tuned for details!

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24 September 2008

VIEW: A Favorite Place

Vermillion River Burbank, SD

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22 September 2008

NEWS: Three Pieces Receive American Graphic Design Awards
Studio 22 is recognized with three American Graphic Design Awards for 2008. With over 10,000 entries from which to choose, and less than 15% making the cut, we're honored to be on the winners list. This nearly four decade-old competition honors outstanding new work in print and collateral, advertising and sales promotion, packaging and point-of-purchase, internet and interactive design, broadcast and motion graphics, corporate identity and logos. The competition is judged by a panel of nationally-recognized leaders in the graphic design and advertising industries.

Our winning entries include a sustainability report, a catalog website and a promotional campaign.


A huge 'thank you' to our clients, who make these types of announcements possible!

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