the element of creativity
News & views from Studio 22, a graphic design firm that creates award-winning, eco-friendly communications materials for clients in the outdoor, consumer goods and environmental sectors.
24 March 2009
20 March 2009
VIEW: Quaker is on to something...
Maybe you read our recent post about the clean design on some new Ad Council ads. Quaker has caught on with its new "Go humans go" campaign.
The television spots are cute, with people propelling themselves into their day wearing jet packs fueled with two Quaker Oats canisters.
We like the billboards much better, though:
A little mysterious, and definitely engaging as you're flying by at
What's also cool is that Quaker is relying on its brand recognition for the success of the ad. No extra logo placement, no web address, no commercial call to action - just the assumption that most viewing the ad will recognize their iconic figure.
Labels: advertising, branding, campaign, graphic design, identity, logo, marketing